The Internet is at our fingertips and people today are searching varied measures online in order to learn more about a certain company, product, brand, and services before making a purchase. Customers go to their favorite search engine, and then type in a few keywords after which they click on the first few links that actually appear. Although consumers are sure to visit the site for general information, it is more apparent that they tend to visit the third party sites less frequently (such as the blogs, forums, discussions, and so on) to frame an opinion in mind. So what do such third party sites actually deal with? How is your company rated on the social networking site? How are your products and services given an overall online rating? In such cases, establishing reputation management plan online, to ensure expertise brand management that relate to any conversations happening around your company will actually help you identify the loopholes and gain a better control.
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How is Reputation Management different from Reputation Monitoring.
Reputation Monitoring Online
The term ORM is increasingly used among the online marketers these days. It represents Online Reputation Management that is discussed as a separate section as shown below. Before we delve into this concept, it is important to define the differencebetween reputation management and reputation monitoring and the relationship to each other. It is apparent that these two terms are mostly used for one another although they own different meanings.The act of Online reputation monitoring is listening to the online conversations. It essentially involves the usage of a wide range of programs and subscribing up alerts to keep abreast of your company, slogan, brand, product/service or company spokesperson(s) who are mentioned online. This Reputation monitoring is extremely important because consumers are voicing out more questions, different comments and expressing dissatisfaction with a wide array of products and services, moreover the social media delivers a channel to voice their opinions to the world. Reputation monitoring, or the keen art of listening to consumers needs online, is only a small portion of this schema of reputation management.
Reputation Management Online
The Online reputation management also called as the ORM is a more complex phenomenon than merely monitoring the various online conversations. It does not involve merely listening to the various social conversations, but also includes the response to the various comments thus interacting with the online customers to influence their mindset pertaining to your brand. It is thus essential to know that reputation monitoring is just a listening process whereas the reputation management is more about participating. Ideally put, an online reputation management is one that combines the traditional marketing and the public relations by means of search engine marketing; also it involves various activities such as managing the different results obtained from the search engine to safeguard your company’s online brand reputation from the various negative exposures that are available online. Always bear in mind that the online surfers do not view anything more than the first two pages of the search engine results and hence, a high ranking is essential for good publicity. This in turn will push aside any bad publicity that is offered far below the search engine listings and thus keep it out of public view.
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